3 Reasons Why You Should Start Building An Email List

Email marketing is just as significant as social media engagement. Yet, some enterprises have started to avoid or ignore email marketing. Not only should you invest time and effort on email marketing, you must also build an email list. Many companies buy databases. Instead of buying a database which will really not be quantifiable whether or not every lead is qualified for your products or services, you should build your own email list. Here are three reasons, which are also the benefits, of building your own email list.

Building an email list is essentially about creating a database of subscribers or followers. These people are potential consumers or customers. They have been qualified and would want to hear from you. They may not necessarily be endorsers or fans of everything you sell or offer but they are subscribers. They would receive your regular newsletters and follow everything that your brand does or intends to do. This following is not dissimilar to social media followers but the added advantage is the comprehensive informational exchanges you can have. Email is more detailed than social media posts and it is also more private. Both attributes make email marketing effectively and an email list more quintessential than you think.

An email list gives you a ready and waiting audience. You don’t need to go out looking for a database or wait for the impending traffic. All your other marketing strategies will remain at play. The distinct advantage is that you can send out notifications or email updates and get the leads to respond. The ready audience will give a fillip to your traffic. They would share the email and also spread the word verbally. You would have direct responses in some cases that you can follow up on. Many people on your email list will take to social media to further spread the word which will assist your existing social media campaigns.

An email list is a dedicated base of potential customers. Social media following is a voluntary subscription which can waver at any given point in time. You can combine the two to have a more formidable social media presence and to expand your email list. Your social media followers who don’t find a place on your email list will exponentially expand your database or your massive email database will help your social media following and hence enhance your influence.

AWeber
AWeber was one of the earliest email autoresponder companies, getting its start back in 1998. They serve over 100,000 small businesses and entrepreneurs in their email marketing campaigns. They offer pricing plans from as low as $19 per month for up to 500 email subscribers up to a select price quote for email marketing lists larger than 25,000 subscribers. You can try a 30-day free trial and get all of their features, including unlimited emails, automation, segmentation, and more from day one.

GetResponse
GetResponse was another early email autoresponder company, having been in business for over 15 years. The company serves over 350,000 customers in 21 different languages. They have offices in the US, Canada, Malaysia, Poland, India, and Russia, employing more than 300 professionals.

They have four main plans, beginning with their Email plan that allows for an email marketing list of up to 1,000 subscribers that you can send unlimited emails to for $15 per month. Their highest plan is their Enterprise plan that allows for an email marketing list of over 10,000-100,000+ subscribers that you can send unlimited emails to beginning at $999 per month. If you pay upfront for 12 months, you can save 15% off of the monthly rate; if you pay upfront for 36 months, you can save 30% off of the monthly rate. You can also sign up for a 1-month trial to give them a test drive to find out if  GetResponse is your best choice.